Your New Content Creation Partner
How AI can revolutionize your content strategy
So basically there are four things about knowledge –
– There’s the things you know you know
– The things you know you don’t know
– The things you don’t know you don’t know and
– The things that you don’t know you know
We’re going to talk about Gemini which is probably in the things you don’t know you don’t know category. Gemini was launched by Google. You’ve all heard of Chat GPT. Chat with Gemini used to be called Bard when Google first came out with it. They recently changed their name and it’s really stepped themselves up with what it can do and how you can use it. Chat GPT is really great for coding. So if you’re in the technical field Chat GPT is probably a little bit better. But Gemini is fantastic for creatives and for creating blogs or creating content titles.
Chat with Gemini: Your new new content creator partner. How AI can revolutionize your content strategy. There are two easy ways to access Chat with Gemini. One is to log into your Google account, go to the search bar and type in @gemini, choose the word where it says Gemini right below the search bar and that will take you directly into Chat with Gemini. You don’t even have to go to the website or anything. You can go to the website itself which is https://gemini.google.com/app. You can access on your smartphone, Android or iPhone and basically what it does is it sets up a Google search that is more directly answering your question than sending you to a website that can answer a question.
One thing I asked it recently was name all the presidents of the United States and Chat with Gemini said “I cannot answer that because I may get that wrong”. So it will not answer any political questions. If you go to Google and type in “list of the 46 presidents” it will actually give you a list from Washington on. So there are things it won’t do and things it will do. Things that you still need Google for.
Chat with Gemini is fast and efficient. It’s versatile and it’s adaptive to different writing styles and tones. If you’re writing a blog, if you want to write it friendly, if you want to write it professional, if you want to write it comical, you can add that into what’s called a prompt and direct it to how you want to answer.
Chat with Gemini helps your business. It can help you with blog posts, social media captions, product descriptions. So if you’ve got 135,000 products and you want to differentiate any of them in more creative manners, you can go to Chat with Gemini and ask it to generate more creative ways of describing the product. That way you can change your website and keep it up to date and keep it fresh.
Email marketing campaigns. It actually can help you create your email in more creative ways as opposed to the way you’re currently doing it. That’s what really great thing about Chat with Gemini is that you can brainstorm with it. If you’re a business of one person, brainstorming can be really really quick. You go into your office and say “Let’s brainstorm on this new idea. You then respond to yourself and say “Okay what do I have?” You can also ask your dog or your cat what their input is. But most of the time, they’ll just sit there and just watch you wondering if they get a treat out of this.
If you don’t want to brainstorm alone, you can brainstorm with Chat with Gemini. Type in things like “what’s a more creative way of selling video?”, “what’s a more creative way of describing my products?”, “what’s a more creative way of reaching out to to people?”, “what’s the difference between cold calling and warm calling”, and so on. It also helps you with proofreading and editing. If you haven’t majored in English, if you don’t know the difference between there, they’re and their or then and than. There are still people out there who transpose those. It can help you with that. Even though some email platforms already have spell check. This can take it to the next level.
It can improve your grammar or spelling and improve your clarity and coherence. The saying goes “If I had more time I would write you a short letter.” Basically some people I know write texts that looks like emails. If a text is more than two a paragraphs, I’ll just skip over it. You want to be concise and be succinct, even after you write your own blog. If you wrote your own content, just plug it into Chat with Gemini and ask it to summarize it or give your opinion or what level of of of education is this? Because most ads are written on an eighth grade level. You don’t want to use like four syllable words.
Keyword research and optimization. If you have a website that’s not getting ranked, if you’re getting a blog post that’s not getting seen.
You can actually type in keywords that you’re trying to be found for and it will help you get those correct keywords or interchange those keywords optimize your content and generate meta data descriptions. Meta data description is basically on your website what which are people are searching for. If they’re searching for food, are they searching for dog food, cat food, people food, American food, French food. So food is too general. You want to be more specific.
Chat with Gemini is accessible on your desktop, on your iPhone, your Google phone. The latest Google phone has actually has Chat with Gemini built in. So when you do a search, it’s almost like Siri. When you do a search, you just say “what’s the best restaurant in town near me” and will give you reviews and give you options.
That’s also how you want to design your website. Create website searches with phrases that fit a vocal search, as opposed to just a written search. Because people are starting using to use Siri and and Ask Google and ask and other products to do a vocal search as opposed to typing it in.
Tips for effective use. Be specific in your prompts. For example, I was typed a prompt on a graphics site that was generating images. I needed to create a transformer for an EV lot. The first one it created this weird looking a transformer. What it looks more like a square box and had all these wires coming off of it. So I rephrased it and asked for a transformer without the wires and it generated a robot type of transformer. It can get things wrong. If it get things wrong you can just go back and rephrase your prompt. You can also ask it to expand on what it already generated. Provide examples and generate new content. If you need to write a blog a day, this can help you. You just type in the initial content you want to create, give us some parameters, give us some context and give it a target audience. Because it will write differently for a small business owner than it will for an 8th grade research project.
Chat with Gemini has significant stream line to your creation process. It offers versatile and efficient tools for small business owners, leverages AI and provides high quality content that resonates with your audience. Start using Chat with Gemini today to see how it will make a difference.
Chat with Gemini won’t generate true personal stories. But you can start with a general prompt and then add your own personal experiences and stories. It’s not going to replace what you currently know but is a good place to learn what you don’t know you don’t know.
Presented by Bruce Himmelblau, Video Producer & YouTube Strategist, Blue Sky Video Productions.