All thing equal, people will do business with, and refer business to, People they Know, Like and Trust – Bob Burg
Know, Like, Trust: The Secret Sauce for Small Business Success (and How Video Can Help)
Hi everyone, I’m Bruce Himmelblau, lead producer and YouTube Strategist with Blue Sky Video Productions. We’re a full-service video production company, which means we help small businesses like yours create compelling video content that gets your message out to the world.
One of the core principles we focus on at Blue Sky Video Productions is the importance of building Know, Like, and Trust with your audience. You’ve probably heard the phrase before, and it’s absolutely crucial for small business success. In fact, I’ve even been known to quote it myself! (Someone in a recent audience even pointed that out – thanks!) But the real credit goes to Bob Burg, author of several books on the subject. He originally said, “All things being equal, people will do business with, and refer business to, people they know, like and trust.”
Think about it: When you’re looking for a product or service, don’t you tend to gravitate towards businesses you feel a connection with? Businesses you feel you know? Businesses whose values you like? Businesses you trust to deliver on their promises?
Of course you do! And your customers are no different. In today’s digital world, where consumers are bombarded with choices, building this connection is more important than ever.
So, how do you cultivate Know, Like, and Trust in your small business? One of the most powerful tools at your disposal is video.
Video helps build “Know”
- Introduce yourself and your team: Put a face to your brand! Let your audience get to know the people behind the business. Share your story, your passion, and what makes your business unique.
- Showcase your expertise: Create videos that demonstrate your knowledge and skills. Offer valuable tips, insights, and how-tos related to your industry. Become a trusted resource for your audience.
- Behind-the-scenes glimpses: Give your audience a peek behind the curtain. Show them what goes into creating your products or services. This helps build transparency and fosters a deeper connection.
Video helps build “Like”
- Share your company culture: Videos are a great way to showcase your company’s personality and values. Let your audience see what it’s like to work with you and what makes your business special.
- Customer testimonials: Let your happy customers do the talking! Video testimonials are incredibly powerful because they provide social proof and build credibility.
- Engage with your audience: Respond to comments and questions on your videos. Create videos that address common customer concerns or answer frequently asked questions.
Video helps build “Trust”
- Explain your process: Walk your audience through your process, from start to finish. This helps build trust by showing them how you work and what they can expect.
- Share your successes: Don’t be afraid to highlight your achievements and milestones. This demonstrates your expertise and builds confidence in your abilities.
- Be authentic: The most important thing is to be genuine and authentic in your videos. People can spot a fake a mile away. Be yourself, and let your passion shine through.
At Blue Sky Video Productions, we understand the power of video in building Know, Like, and Trust. We can help you create videos that connect with your audience, build your brand, and ultimately, grow your business. Contact us today to learn more about how we can help you achieve your video marketing goals.