BSVP On-Site: How to use Twitter for business w Kim Garst
Kim Garst, founder of BoomSocial Marketing, talks about how to use Twitter to effectively grow your business
Make your own Super Bowl styled ad
The average cost of single 30 second spot during the Super Bowl in 2015 was $4.5 million, up from $4 million in 2014. But that’s how much it costs to put it on the air, not what it costs to produce it. With that kind of money on the line, the advertisers attempt to get …
Creating a Successful Value Proposition
BSVP On-Site: Creating a Successful Value Proposition. Don Rigali, Rigali Packaging, gets to the core of why customers hire one company over the next. Businesses approach new customers in 3 primary ways. Capabilities, General Value Proposition & Customer Specific Value Proposition. VIDEO Don Rigali, gets to the basics of marketing. How are you selling your …
How to leverage the Super Bowl Ad audience
The average cost of single 30 second spot during the Super Bowl in 2014 was $4 million, up from $3.8 million in 2013 and $3.6 million in 2012. But that’s how much it costs to put it on the air, not what it costs to produce it. With that kind of money on the line, …
What was Your Best Marketing Tool in 2013?
Did your business see a boost in sales in 2013? We talked with a few members of the Lake Forest/Lake Bluff Chamber of Commerce to see what was their most effective marketing tool in 2013. From newspapers to free seminars to the US Government and Obamacare, discover what these business owners say were their best …
Does your marketing video meet YouTube’s new guidelines? Pt. 1
Part I:Â Programming & Producing Recently YouTube released their new Creator Playbook that outlined best practices for producing marketing videos for YouTube. Here are six main points for small businesses who want to create compelling and effective marketing and informational videos. 1. Engage: Create content that engages your viewer more than sells to your viewer. Your …
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Learning from others’ mistakes
Not all EPKs or Behind the Scenes videos are done for films. They are also done by corporations to highlight a new ad campaign or to present an inside look at the making of a unique spot. I found one blog article by Brad Schwarzenbach titled, “A Making-Of Video that Doesn’t Quite Make It” …
What is an EPK?
An EPK is also known as an Electronic Press Kit. EPKs can be distributed as a DVD, CD, flash-drive, e-mail or via web sites.They are used mostly for films, music and video games, but they can also be used by corporate America. The most exciting part of producing EPKs for me is getting the stories …