Presentation for the Lake Forest/Lake Bluff Chamber of Commerce. I wish to thank all of those that came out to my “Mind Your Business” presentation on video marketing and YouTube strategy. I was able to cover a lot, from how to search Google and YouTube smarter and faster, to how to engage your audience by …
Read more “YouTube Content Marketing: Create, Curate, Spectate”
So now that the Super Bowl is over and people are searching the web to see the spots that they missed or the ones they want to see again. This is the time to release your own “Super Bowl Ad”.
I was honored to be featured in a recent article in the Lake Forester, a division of the Chicago Sun-Times. Due to space limitations, the article had to be trimmed. Here is the complete interview. How did you first become aware that you had the skills to create a business based on something that …
Read more “Nothing but Blue Skies for Lake Bluff Video Guru”
Part I:Â Programming & Producing Recently YouTube released their new Creator Playbook that outlined best practices for producing marketing videos for YouTube. Here are six main points for small businesses who want to create compelling and effective marketing and informational videos. 1. Engage: Create content that engages your viewer more than sells to your viewer. Your …
Read more “Does your marketing video meet YouTube’s new guidelines? Pt. 1”
In part 1 of this 2 part interview, Grant Crowell, videologist talks about ReelSEO (www.reelseo.com) and how to use video to improve Search Engine Optimization (SEO) rankings on Google, Yahoo!, YouTube and more. WEVA News covers produces and services that interest the independent videographer worldwide. Sponsored by WEVA, International, www.weva.com Produced by Bruce Himmelblau
In part 1 of this 2 part interview with Byron Gordon from SEO-PR (www.seo-pr.com), he discusses methods used to promote SES 2010 world tour as well as low-cost methods of using video to promote business online. WEVA News covers produces and services that interest the independent videographer worldwide. Sponsored by WEVA, International, www.weva.com Produced by …
How the movies get made is often times better than the actual movies themselves.
Not all EPKs or Behind the Scenes videos are done for films. They are also done by corporations to highlight a new ad campaign or to present an inside look at the making of a unique spot. I found one blog article by Brad Schwarzenbach titled, “A Making-Of Video that Doesn’t Quite Make It” …
An EPK is also known as an Electronic Press Kit. EPKs can be distributed as a DVD, CD, flash-drive, e-mail or via web sites.They are used mostly for films, music and video games, but they can also be used by corporate America. The most exciting part of producing EPKs for me is getting the stories …