BSVP On-Site: YouTube Marketing Strategy #10 – Video Ranking with better WatchTime.
Most businesses that use video as a marketing tool on YouTube are looking for views. They believe that getting more views is the key to video success.
WatchTime is a better measure of success and search engine optimization (SEO). A view is counted, even if the video is watched for a few seconds.
Higher WatchTime percentages means better SEO performance in search engine positioning. The length of your video, whether it’s short or long, is not as important as keeping your viewer engaged throughout the entire video.
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